Event management

Event management Introduction to Event Management Event management is a continuous process that revolves around the utilization of project management practices, in the creation and programming of events such as conferences, seminars, festivals and business exhibitions (Polivka 1996). It involves the planning, monitoring and controlling of activities and resources that would be used, as an event evolves from a preliminary concept into an active and operational implementation. The process of event management involves studying the purpose of the event, identifying the prospective target audience, inventing a suitable event concept, planning and coordinating the logistics and finally executing the proposed event (Renton 1994; Passingham 1995). It is important to note that event management continues even after the execution of the actual event. Post-event analysis is necessary to gauge the ultimate success or failure of an event. Event Report HIV/AIDS Awareness Day Introduction Since the discovery of HIV/AIDS at the end of the 20th Century, cases of new infections have been on the rise in alarming rates, particularly in African and Asian countries (Petersen 2006; David 2009). This is in spite of educational and awareness campaigns, by both governmental and other non-governmental organizations (NGOS). The fact that more people have easy access to information regarding the pandemic has not changed HIV prevalence in most countries. It is becoming clearer that the spread of the HIV virus might be due to other reasons and not due to a lack of behavioral change or mere ignorance. HIV/AIDS awareness days have been used to try to educate the population and determining possible factors for the rising infection rates. It is fast becoming reality that most of the methods used to educate the population might be ineffective in the fight against HIV/AIDS. Many events are held every year trying to address this pandemic. According to Rockstroh et al. (2008), while some events might help in reducing infections, others end failing. This indicates that the organizational methodology plays a key role in determining their overall success of events. Main Purpose of Event The main purpose of this HIV/AIDS awareness day was to inform and educate the community on several topics related to HIV/AIDS. Despite the fact that most people know of HIV/AIDS, many myths and misconceptions about the virus persist. People still believe in these myths and uphold the misconceptions about the virus. The purpose of the event was to clarify and remove these myths and misconceptions, through the education of the target population on the facts about the disease. Scope of the Event: Target Audience According to Danta and Dusheiko (2008), in this era of HIV/AIDS, awareness and education about the virus deserves a national audience, if not an International one. However, the target audience in this event was the local community in Darling which is a rural town in South Africa. The age range was between the ages of 15 years to 35 years, as this age group is the worst affected by the pandemic. Nevertheless, older people were allowed to attend the event, as it was a public meeting of global importance. The main reason for having a small target audience was due to two factors. Firstly, it is easier to convey a message to a smaller group of people without distorting the information. Moreover, it is also easier to involve a small target audience in an events activities, as it is financially feasible (Cotterell 1994; Goroll et al. 2000). Figure (1) Venue The event takes place in a secondary school in Darling which is a small town in South Africa to delver a specific message to local and international youth. The school is not just a place to learn but it is also a place to educate. Time The end of the school year is a suitable time for this event in order to direct youth from different negative situations that they may experience at this period of time to productive experiences involving responsibilities and exciting social and educational event (Srevent, 2010). Figure (3) Theme The main theme of the event is the prevention and treatment of HIV/AIDS. The slogan is listen, you may get it! to educate youth that they may be infected by HIV/Aids if they do not follow the safe medical practice. Feasibility of the Event Since HIV/AIDS being a global pandemic, the event received financial support from the Government, (NGOS) international donors and local organizations. The physical resources required included tents, music sound equipment and a performance stage among many others. Most of the support personnel were volunteers and local youth. Due to massive support from organizations, the miscellaneous costs were easily achieved. Format of Event This HIV/AIDS awareness day took a paradigmatic shift from the norm, as it addressed the matters at hand using a very different style. Most events that address HIV/AIDS events are often education oriented, whereby attendees are literally taught in classes or discussion groups about HIV/AIDS. This event incorporated the appeal of sports, music and other fun activities to teach the audience and particularly youth on how to protect themselves from infection. Figure (5, 6, 7) How did Event Address the Theme The main theme of the event was the prevention and treatment of HIV/AIDS. The event started with a keynote speech from health experts and local officials. This was followed by some inspirational music from invited artists. In addition to entertaining the audience, the artists ensured that the songs they were performing were informative and relating to the theme of the event. Musical performances where interchanged with short dramas and skits about HIV/AIDS. The most interesting thing was that some of these musicals and skits were played out in the local dialect and thus grabbing the full attention of the audience. Not only were these plays informative, but also captivating and interesting. The performances were followed by mini-competitions including soccer contests, short races and fun games for the younger age groups. The teams participating were drawn from the local population. Each of the sports uniforms they wearing conveyed a different message about the dangers of HIV/AIDS. Just before the winning teams were feted, a soccer ball was inserted inside a condom, just to illustrate how elastic condoms can be, much to the amusement of the young audience. The speeches were deliberately short, to efficiently capture the attention of the audience. Appleby (2002) argues that, research shows that young people do not like long speeches and formalities. Therefore, the event organizers ensured that keynote speakers were short and precise while focusing on the main message. There was a question and answer session, whereby participants had the chance to ask their queries. All the questions were answered satisfactorily by the team of doctors who were invited to the event. The audience also got a chance to be tested for HIV, free of charge. The team of professional counselors ensured that participants underwent voluntary counseling sessions before and after testing. The fact that the tests were free got a huge response from the audience. The tests were confidential and those who tested positive probably received references on where they could start receiving treatment. The coordination of the event was superb. There were no conflicts in the delegation of duties. Every person had his or her role to play, as the event activities were being executed. In addition, there were no hitches or time delays; indicating the high level of planning and preparation. The event manager must have put in. Event Closure At the closure of the event, participants received freebies such as T-shirts, umbrellas, utensils and caps branded with anti-Aids messages. For those who did not understand the message through the speeches, they surely got it through the branded items. In addition to the free items, informational pamphlets were given out to the participants. This will certainly ensure that those who did not get the chance to attend the event can still learn about the virus through from the informational pamphlets. Conclusion The superb organization of this HIV/Aids Awareness day is a clear indication that creative thinking plays a key role in determining the ultimate success of an event. There are so many HIV/AIDS awareness events these days, but most of them employ existing concepts thus, leading to poor attendance. Creative thinking is the mental process that involves the discovery of new and brilliant ideas. It is the ability to invent new ideas by combining, changing or reapplying existing ideas. In event management, creative thinking assists event managers and organizers to identify ideas that could capture the attention of their target audience in a captivating way. In this case, the HIV/AIDS awareness event incorporated brilliant ideas such as sporting activities, music, skits, fun games and other competitions. Since it was a youth event, these ideas were irresistible to the target audience, and played a key role in the general success of the event. The participants were not only educated about HIV/AIDS, but also got a chance to enjoy and entertain themselves. The planning and preparation of the event was equally superb. An event coordinator was responsible for identifying event tasks and delegating duties to the team members. This ensured that the chances of responsibility conflicts arising were minimal. The estimations were also realistic, the time intervals between event activities were manageable enough to ensure that no activity was rushed or delayed. Event management goes beyond the execution of the actual event. An event is said to be successful, if it is executed and completed within the allocated time, the budgeted costs and the specified levels. Changes to the scope should be minimal and the event should meet the required qualities and standards. Technical hitches are sometimes allowed, as they are often unforeseen. In this HIV/AIDS awareness event, the manager surpassed the minimum event goals, by ensuring that the targeted audience who did not get a chance to attend the meeting still received information about HIV/AIDS, from the pamphlets. In addition, the event ran smoothly without any time delays, changes to the program or any other impediments. As a result, the event was considered a success.

Online Pay-Per-View Movies :: Computer Entertainment Papers

Online Pay-Per-View Movies I choose to discuss the topic of the internet as a new medium for pay-per-view movies because I feel it is a very fresh and new topic that has not been discussed, nor received much attention. The onset of this new medium comes from an attempt to deter online movie pirates from stealing the movies to actually purchasing them for a low price. I feel this is especially important for me to be writing this on a college campus because that is where a great deal of movie pirating occurs due to the fast online connections that the universities provide. File sharing programs like Kazaa and Limewire run ramped on college campuses making this an interesting alternative to explore. With this subject hitting close to home, I choose to research it and find out why it would be a good alternative to the free downloads that we receive from online people to people file-sharing programs. While there are a few sites out there that offer this kind of pay-per-view service, I choose to specificall y focus on the site Movielink.com because it is backed by five major Media Corporations comprised of Universal, Sony, Metro-Goldwyn-Meyer, Paramount, and Warner Brothers. For this reason, it was the ideal internet site to explore to show the recent trend towards getting new movies online, even if only for a short time. For this paper, I had to do a lot of research to find information on how the internet sites for pay-per-view movies worked, and how they were going to be marketed. Since the prevalence of this kind of internet site is very recent, I received the majority of my information from periodicals. For this, I did a lot of research on my University Library Site looking for newspaper and magazine articles from all around the world. I came up with a few very good articles that gave me a plethora of knowledge that I attempted to incorporate into my story. Since I choose to focus on the site Movielink.com, which is backed by the previously mentioned entertainment companies, I choose to make each of the CEO’s of the companies a character in my paper. It is important to note that none of these CEO’s ever met, nor do they necessarily reflect the personality traits that I created.

Organized Crime Exam 2 Study Guide

Exam Review 3/28/13 10:32 AM Rockefeller and Standard Oil (2) Proliferation of organized crime caused by: †¢ Collapse of Soviet Union †¢ Explosion of global markets Primary businesses †¢ Drugs †¢ Arms †¢ Human Trafficking – 3rd largest growing criminal industry o Article Handed out – On Test o 2 Components ? Labor ? Sex Trafficking o 1/3 of human trafficking resources come from craigslist Globalization and nexus of terrorism, differences from org crime †¢ Terrorism is inherently an organization that destroys politics, organized crime nurtures and infiltrates politics.Terr subvert government, org crime wants to maintain and run a parallel organiztion Where organized crime groups thrive †¢ Tri-border coiuntries – ability to cross, human trafficking, etc. Al Queda †¢ Using La Comorra to forge documents 3 different types of traditional organized crime †¢ Sicilian †¢ La Comorra from Sp prisons †¢ L’Ndranga? Popular in Australia and Canada, origin in slums of Collabria, Italy 4 types †¢ †¢ †¢ †¢ of terrorism Criminal – profit, psychological gain EcoterroristsIdeological terrorism – effort to change political power. Mubarak in Egypt Nationalistic terrorism – terr activity that supports the interest of an ethnic or ____ group EX Afghanistan †¢ State sponsored terrorism – state threaten to use violence internationally, N KOREA Theories behind org crime †¢ Anomie – normlessness by Angle Durkheim. Robert Murton picked up on that theory. Break down his concept into GOALS and MEANS. 5 Categories of ppl o Conformity o Innovation o Ritualism o Retreatism o RebellionEdwin Sutherland Theory of_____ †¢ Close, intimate personal groups teach you mechanics and justification for criminal behavior Shawn McCay †¢ Concentric circles, Zone 2 the Zone of transition, where most crim activity is identified Theory of Olin – theo ry of relative deprivation and differential opportunity †¢ 3 categories o Retreat o Conflict o Criminal Ethnic succession concept Motorcycle Gangs †¢ 1%ers †¢ Probate, Citizen, Run, Colors, Significance of Harley Davidson repair manual †¢ 4 most notorious gangs †¢ Who Sonny Barger isLatino Organized Crime †¢ Columbia – world’s primary cocaine industry. o Political strife, civil war between wealthy landowners la Valencia o Castro overthrows Batista, how many narcotraffickers settle in N America o How Columbians began to export cocaine to Cuba, but eventually Cuba becomes their own organization o Medallin – first significant Columbian Cartel (Criminal Network resembling a holding company or corporation). Ocha family, primary family in the medallin cartel. ? Pablo Escobar – 1970s nothing but a drug dealer.By 1980s, emerged to such power that he attempted to engotaiot with Columbian govt to forego xtradition. They refused, he con tinues to promote drug organizeiton until he was assassinated o Followed by Cali Cartel ? Elmhurst Jackson Heights in Queens NY – little Columbia ? The Rejula brothers founded it. Incarcerated †¢ Mexico o PRI rule mexico for 70 years. Taken over by opposition party under Vicente fox †¢ †¢ †¢ †¢ †¢ o Drug trafficking – initially working with Columbians, ****For every 2kilos brought in, Columbians gave 1 free**** Eventually Mexicans establish their own contacts – grow a majority of cocaine in Bolivia and peru, operate independently of Columbia o Amazucas Cartel – distinct notoriety in Methamohetamine o Sonola Cotel – Gusman/El Chapo / Shorty – mentioned in an ARTICLE ? How most powerful drug traffickers run their business o Tijuana Cartel – borders San Diego. ? Operated by 7 brothers, 4 sisters. o Sonora Cartel – borders Arizona Dominican Republic o Notorious transshipment point o Uptown manhattan pa rt of Washington Heights Known for moving large amts of heroin and crack cocaine v powder coke MS13 o El Salvador formed o Notoriously violent in el Salvador and N America La M o Prison based gang o Rely on wholesale violence o Now rivals a second Mexican-American Gang LA NUESTRA FAMILIA o Mexican Mafia still fueds with them o Primary business since it was formed in prisons is providing heroin in the Mexican prison system ARTICLE A JOURNEY INTO HELL – Not on test ***** 3/28/13 10:32 AM 3/28/13 10:32 AM Organized Crime Exam 2 Study Guide Exam Review 3/28/13 10:32 AM Rockefeller and Standard Oil (2) Proliferation of organized crime caused by: †¢ Collapse of Soviet Union †¢ Explosion of global markets Primary businesses †¢ Drugs †¢ Arms †¢ Human Trafficking – 3rd largest growing criminal industry o Article Handed out – On Test o 2 Components ? Labor ? Sex Trafficking o 1/3 of human trafficking resources come from craigslist Globalization and nexus of terrorism, differences from org crime †¢ Terrorism is inherently an organization that destroys politics, organized crime nurtures and infiltrates politics.Terr subvert government, org crime wants to maintain and run a parallel organiztion Where organized crime groups thrive †¢ Tri-border coiuntries – ability to cross, human trafficking, etc. Al Queda †¢ Using La Comorra to forge documents 3 different types of traditional organized crime †¢ Sicilian †¢ La Comorra from Sp prisons †¢ L’Ndranga? Popular in Australia and Canada, origin in slums of Collabria, Italy 4 types †¢ †¢ †¢ †¢ of terrorism Criminal – profit, psychological gain EcoterroristsIdeological terrorism – effort to change political power. Mubarak in Egypt Nationalistic terrorism – terr activity that supports the interest of an ethnic or ____ group EX Afghanistan †¢ State sponsored terrorism – state threaten to use violence internationally, N KOREA Theories behind org crime †¢ Anomie – normlessness by Angle Durkheim. Robert Murton picked up on that theory. Break down his concept into GOALS and MEANS. 5 Categories of ppl o Conformity o Innovation o Ritualism o Retreatism o RebellionEdwin Sutherland Theory of_____ †¢ Close, intimate personal groups teach you mechanics and justification for criminal behavior Shawn McCay †¢ Concentric circles, Zone 2 the Zone of transition, where most crim activity is identified Theory of Olin – theo ry of relative deprivation and differential opportunity †¢ 3 categories o Retreat o Conflict o Criminal Ethnic succession concept Motorcycle Gangs †¢ 1%ers †¢ Probate, Citizen, Run, Colors, Significance of Harley Davidson repair manual †¢ 4 most notorious gangs †¢ Who Sonny Barger isLatino Organized Crime †¢ Columbia – world’s primary cocaine industry. o Political strife, civil war between wealthy landowners la Valencia o Castro overthrows Batista, how many narcotraffickers settle in N America o How Columbians began to export cocaine to Cuba, but eventually Cuba becomes their own organization o Medallin – first significant Columbian Cartel (Criminal Network resembling a holding company or corporation). Ocha family, primary family in the medallin cartel. ? Pablo Escobar – 1970s nothing but a drug dealer.By 1980s, emerged to such power that he attempted to engotaiot with Columbian govt to forego xtradition. They refused, he con tinues to promote drug organizeiton until he was assassinated o Followed by Cali Cartel ? Elmhurst Jackson Heights in Queens NY – little Columbia ? The Rejula brothers founded it. Incarcerated †¢ Mexico o PRI rule mexico for 70 years. Taken over by opposition party under Vicente fox †¢ †¢ †¢ †¢ †¢ o Drug trafficking – initially working with Columbians, ****For every 2kilos brought in, Columbians gave 1 free**** Eventually Mexicans establish their own contacts – grow a majority of cocaine in Bolivia and peru, operate independently of Columbia o Amazucas Cartel – distinct notoriety in Methamohetamine o Sonola Cotel – Gusman/El Chapo / Shorty – mentioned in an ARTICLE ? How most powerful drug traffickers run their business o Tijuana Cartel – borders San Diego. ? Operated by 7 brothers, 4 sisters. o Sonora Cartel – borders Arizona Dominican Republic o Notorious transshipment point o Uptown manhattan pa rt of Washington Heights Known for moving large amts of heroin and crack cocaine v powder coke MS13 o El Salvador formed o Notoriously violent in el Salvador and N America La M o Prison based gang o Rely on wholesale violence o Now rivals a second Mexican-American Gang LA NUESTRA FAMILIA o Mexican Mafia still fueds with them o Primary business since it was formed in prisons is providing heroin in the Mexican prison system ARTICLE A JOURNEY INTO HELL – Not on test ***** 3/28/13 10:32 AM 3/28/13 10:32 AM

Alzheimers essays

Alzheimer's essays Alzheimers disease is a complex disease that affects the brain. Approximately 4.5 million Americans have this disease (Alzheimers Disease, 2004, 1). Alzheimers disease is a disorder that causes the gradual loss of brain cells. The disease was first described in 1906 by German physician Dr. Alois Alzheimer (Alzheimers Disease, 2004, p.2). The disease was once considered rare. However, Research has shown that it is the leading cause of dementia (Alzheimers Disease, 2004, p.2). Although many things about Alzheimers remain unknown, research continues to bring a better understanding of the disease, more accurate diagnoses, and more effective treatments. Dementia is a general term for several symptoms related to a decline in thinking skills. Common symptoms include a gradual loss of memory, trouble with reasoning or judgment, disorientation, difficulty in learning, loss of language skills, and weakening in the ability to perform routine tasks. People with dementia also experience changes in their personalities and behavior problems, such as agitation, anxiety, delusions, and hallucinations. Alzheimers disease advances at broadly different rates. According to Alzheimers Association (2004, p.2), The duration of the illness may often vary from 3 to 20 years. The areas of the brain that control memory and thinking skills are affected first, but as the disease progresses, cells die in other regions of the brain. The person with Alzheimers will need complete care. At 92, former President Reagan is in the last stages of Alzheimers, which he has suffered for nearly a decade. As said by Heyman, et al. (2003, p.121), If the individual has no other serious illness, the loss of brain function itself will cause death. The once-robust leader of the free world can no longer speak, feed himsel ...

Cantabrian War

Cantabrian War Dates: 29/28-19 B.C. Rome won the Cantabrian War, in Spain, during the rule of the first emperor, Octavian, who had recently earned the title by which we know him, Augustus. Although Augustus brought troops from Rome to the battlefront  and unintentionally brought about victory, he had retired from battle when victory was achieved. Augustus left a stepson and a nephew, the aediles Tiberius and Marcellus, to hold the victory celebration. He also left Lucius Aemilius to serve as governor when he returned home. The victory celebration was premature. So was Augustus closing of the Janus gates of peace. While I may have aroused your curiosity, this war is not one of the more popular ones for study. As the great 20th century, Oxford-based, Roman historian Ronald Syme wrote: It is in no way surprising that the Spanish War of Augustus should have commanded so little attention in modern times; and it might well be asked how far such a subject can repay study. In comparison with the wars in Germany and Illyricum, with the momentous vicissitudes of the frontier policy of Augustus, the subjugation of Northwestern Spain seems dull and tedious.The Spanish War of Augustus (26-25 B. C.)Ronald SymeThe American Journal of Philology, Vol. 55, No. 4 (1934), pp. 293-317 The 4th-5th-century Christian historian Paulus Orosius [The Seven Books of History Against the Pagans] says that in 27 B.C., when Augustus and his right-hand man Agrippa were consuls, Augustus decided it was time to subdue the border-raiding Cantabri and Astures. These tribes lived in the northern part of Spain, by the Pyrenees, in the province of Gallacia. In his 2010 Legions of Rome: The Definitive History of Every Imperial Roman Legion, Australian writer Stephen Dando-Collins says when Augustus headed from Rome to Spain, he took some of his Praetorian Guard with him, members of which he later gave land from the conquered territory. Augustus was embarrassed by his inability to clinch the battle, became ill, and retired to Taracco. The legates left in charge of the Roman legions in the area, Antistius and Firmius, won surrender through a combination of their skill and the enemys treachery the Astures betrayed their own people. Dando-Collins says the Cantabrian forces had resisted the type of battle formation Rome preferred because their strength lay in fighting from a distance so they could hurl their weapon of choice, the javelin: But these peoples would neither yield to him, because they were confident on account of their strongholds, nor would they come to close quarters, owing to their inferior numbers and the circumstance that most of them were javelin-throwers....Cassisus DioFor extended passages from Cassius Dio and others on the Cantabrian War, see Sources. Augustus Departure Leads to Over-Confidence The tribes successfully avoided being roped into other types of engagements until Augustus retired to Taracco. Then, believing Augustus had given up, they felt superior to the legates. So they allowed themselves to be drawn into the Roman-preferred, set-piece battle, with consequences disastrous to them: Accordingly Augustus found himself in very great embarrassment, and having fallen ill from over-exertion and anxiety, he retired to Tarraco and there remained in poor health. Meanwhile Gaius Antistius fought against them and accomplished a good deal, not because he was a better general than Augustus, but because the barbarians felt contempt for him and so joined battle with the Romans and were defeated.Cassisus Dio Victorious, Augustus gave two of the legions the honorary title of Augusta, becoming the 1st and 2nd Augusta, according to Dando-Collins. Augustus left Spain to return home, where he closed the Janus gates for the second time in his reign, but the fourth time in Roman history, according to Orosius. Caesar carried away this reward from his Cantabrian victory: he could now order the gates of war to be barred fast. Thus for a second time in these days, through Caesars efforts, Janus was closed; this was the fourth time that this had happened since the founding of the City.Orosius Book 6 Cantabrian Treachery and Punishment Meanwhile... the surviving Cantabrians and Asturians, according to Dando-Collins, acted as they had done repeatedly before, with trickery. They told governor Lucius Aemilius they wished to give the Romans gifts in token of their acceptance of the Romans  and asked him to send a sizable number of soldiers to transport the gifts. Foolishly (or without the advantage of hindsight), Aemilius obliged. The tribes executed the soldiers, starting a new round. Aemilius renewed the fighting, won a devastating victory, and then removed the hands of the soldiers he defeated. Even this wasnt the end of it. Again, according to Dando-Collins, Agrippa faced rebel Cantabrians slaves who had escaped and returned to their mountainous homes and those of their countrymen they could persuade to join them. Although Florus says Agrippa was in Spain at an earlier date, Syme says he didnt get there until 19 B.C. Agrippas own troops were getting on and were tired of fighting. Although Agrippa won the round of anti-Cantabrian fighting, he wasnt happy about the way the campaign had gone and so declined the honor of a triumph. To punish his less than competent troops, he demoted a legion, probably the 1st Augusta (Syme), by stripping it of its honorary title. He captured all the Cantabrians, executed the military aged men and forced all the mountain folk to live down on the plains. Rome experienced only minor difficulties afterward. It was only in 19 B.C. that Rome could finally say it had subjugated Spain (Hispania), ending the  conflict that had started about 200 years earlier during the conflict with Carthage. Roman Legions Involved (Source: Dando-Collins): 1st Legion2nd Legion (later the 2nd Augusta)4th Macedonia5th Alaudae6th Legion (later the 6th Victrix)9th Hispana10th Gemina20th Legion Governors of the Spanish Provinces (Source: Syme) Tarraconensis (Hispania Citerior) Lusitania (Hispania Ulterior) 27-24 C. Antistius Vetus24-22 L. Aemiliusor L. (Aelius) Lamia22-19 C. Furnius19-17 P. Silius Nerva26-22 P. Carisius19 ? L. Sestius Next: Ancient Sources on the Cantabrian War The sources on this war are confusing. I have followed Syme, Dando-Collins and then the sources, as much as possible, but if you have corrections to make, please let me know. Thanks in advance.

Information Technology Essay Example | Topics and Well Written Essays - 2250 words - 2

Information Technology - Essay Example It raises questions such as the ability of consumers to make their own products as well as opportunities like cheap and accurate product development. The economic case for the Internet and all related technologies can be depicted in the collection of huge data made possible by the advanced computing and networked capabilities. This information published in the OECD website is just one of the materials that report the increased attention on the subject as a part of modern organizational focus as reflected in actual practice and strategy. Simply put, big data is the humungous information collected, stored and analyzed in complex database management systems. The paper effectively outlined how strong computing power allows these activities to be accomplished in a short time, using meager resources (OECD, 2015). The reader, therefore, has clear understanding about how organizations are able to gain insights about consumer and market behavior so that they are able to respond accordingly, especially in the area of product development and consumer relationship management. All in all, big data is seen as a major factor influencing the decisions of organizations and their management and this material supports it. In addition, it covers almost all operational aspects from product development, human resource management to logistics. DeMetz, A., 2015. The #1 Thing IT Managers Would Do To Strengthen Their Information Security Policies. Forbes. [online]. Available at: . [Accessed 17 March 2015]. This article has identified an unexpected top threat to an organizations information security: its employees. The idea is that employee activities pose as much danger to information security as external forces (DeMetz 2015). This is important primarily because the conventional cyber

Marketing Plan Research Paper Example | Topics and Well Written Essays - 750 words

Marketing Plan - Research Paper Example he strengths component of the SWOT analysis it is the case that internal environment of Chick-Fil-a has a number of factors that could be considered beneficial. Firstly it is the case that the company is often perceived as having healthier options over other fast food companies, furthermore the company has a long history of innovation as they were one of the first innovators in the chicken sandwich format. There is often a sense of family oriented atmosphere in a typical Chick-Fil-A insofar as they present a fun image (By using cows in their advertising). In this regard if the company were to move forward with an internet cafà © aspect of their business it may be beneficial because they have been innovators in the past and the internet format may help add to the ‘Fun atmosphere they tend to present. In terms of the internal weaknesses of the company, as anybody who has eaten at the restaurant can identify, the menu options are restricted to chicken and when the company engages in a price war with a traditional hamburger company one could argue that the additional cost of adding internet could negatively affect the price point of their product offerings. In terms of external opportunities, the company leads the way with healthy fast food options, with a high degree of customer loyalty. This in turn can help the company if they choose to implement an internet cafà © function to their business model as it may help gain and retain new customers with a faster paced (Healthy lifestyle). Lastly the external threats to the company are that a number of other fast food chains offer similar menu items and already have the internet cafà © function. Furthermore by being closed on Sundays there is the potential that this could turn away customers who would desire a more entertaining internet experience in their free time. In terms of competition in the fast food sector and internet sector it is the case that according to openwifispots.com (2010) several other companies